14 December 2021
Very Peri, the new purple of 2022
Punctual as every year, Pantone Color Institute has chosen the color for this 2022: Very Peri, a real fusion between the fidelity and constancy of blue and the energy and excitement of red. Defined as a "lively and joyful choice, which encourages imagination and creativity capable of daring", he was entrusted with the task of giving us back energy in these difficult times. And as always, this new color will give free rein to the imagination in the most varied sectors: from fashion to beauty, from entertainment to all spheres of design.
"As we move into a world of unprecedented change, the choice of Very Peri is the ambassador of a new perspective and vision of the beloved and dear blue family," says Leatrice Eiseman, Executive Director of the Pantone Color Institute. "Embracing the qualities of blues, but at the same time possessing a purple-red undertone, it shows a lively and joyful attitude, a dynamic presence that encourages imaginative expressiveness and a creativity capable of daring".
The 17-3938 Very Peri, a shade that contains not only chromatic characteristics, but also “character” and that reflects the change we are experiencing.
"With the creation of this new color, for the first time in the history of Pantone Color of the Year, we reflect exactly the innovation and global transformation taking place. As society continues to recognize color as a fundamental form of communication and a way of expressing, influencing and creating ideas and emotions, of involvement and connection, the complexity of this new red-purple-infused blue hue highlights the boundless possibilities that unfold. in front of us".
So let's get ready for a furniture revolution that aims to define interiors for new and increasingly digital lifestyles, through sophisticated and unusual color combinations.
A real invitation to be more daring to experiment with unique and original mixes and play with the new trend: from the colors on the walls to the textures of the fabrics, from the velvets of the sofas to the fibers of the carpets, from the furnishings that warm the rooms to the design objects. that wink at high-tech.
And if the chromatic combination frightens you, you will discover that the combinations are actually multiple, some of which are unexpected, and are presented to us directly by the institute itself which has developed four palettes combined with as many color harmonies that well highlight all the potential of the Very Peri.
